Bachmanns website has a new section which has just appeared which is aimed at kids. The Bachmann Junior section has information on train sets and special kids train items. It also has a link to the forthcoming Underground Ernie section which has not yet been created. This is obviously and area in which they are keen to expand. It would seem from the Underground Ernie section that these models are to be forthcoming.
There are also colouring in competitions and the like to engage the younger modeller. However most of the information was already there, it has just been reformatted in a more child friendly manner.
It would seem that Hornby's dominance of the junior market with Thomas will no longer go unchallanged.
It should be interesting to see the new Underground Ernie trains. I guess us parents will soon become more familiar with them.