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Having seen some of the really excellent Marklin videos linked in MRF from time to time, I am convinced of the the persuasive effect that a good quality video brings to the sales equation. Other than seeing the object of desire in a hands-on situation, surely nothing could be more effective.

One possible downside for the manufacturer could be that potential customers gained so much satisfaction from watching videos that the urge to own the subject MIGHT be slightly assuaged. For the sake of my well chewed cheque book, I'm trying to brainwash myself into that mode of thinking! It remains to be seen whether I succeed.
 
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