Model Railway Forum banner
1 - 14 of 14 Posts

·
Premium Member
Joined
·
3,614 Posts
Discussion Starter · #1 ·
I found out yesterday that EMAP has been sold to a german company. for those of you who dont know EMAP are the publishers of Model Rail magazine.

I am sure its all happy families at the moment but if they start slimming down the operation, MR is small fry in relation to the other titles like Gratzia, heat and Closer.
other titles include rail magazine and steam railway (and "your horse" but i didnt like to mention that one!).

Peter
 

·
Registered
Joined
·
135 Posts
QUOTE (pedromorgan @ 30 Jan 2008, 08:05) <{POST_SNAPBACK}>I found out yesterday that EMAP has been sold to a german company. for those of you who dont know EMAP are the publishers of Model Rail magazine.

I am sure its all happy families at the moment but if they start slimming down the operation, MR is small fry in relation to the other titles like Gratzia, heat and Closer.
other titles include rail magazine and steam railway (and "your horse" but i didnt like to mention that one!).

Peter

See this: http://www.bauer.co.uk/bauer_press
 

·
Premium Member
Joined
·
3,614 Posts
Discussion Starter · #3 ·
Thanks for posting the link.

I knew it was a german firm but i had no idea who.
I think i should say that looking at their list of mags Model Rail now seems even more like small fry that it did in Emap's portfolio.

Strangly i was quite supprised when looking into this that Emap only did publishing. I walk past a building evry afternoon called Emap construction (using the same red Emap logo) i thought they were one of those "do evrything if they feel like it" venture capatilist companies. looking at Wikipedia it seems its got quite a history. founded by an MP who thought he would do better in elections if he owned the newspapers!! Fantastic!!

Peter
 

·
Registered
Joined
·
136 Posts
I have copied the note below from RMweb who ran a similar topic earlier in the week. This is from Chris Leigh the Editor of Model Rail

QUOTE I'm not supposed to discuss this but the speculation needs to be stopped. The whole of Emap Consumer Magazines and Radio has been sold to a firm called Bauer. That information is the public domain. The process has been ongoing for many months and has nothing to do with Christmas trading conditions. Model Rail is a tiny speck within that organisation and there is no reason for any speculation about sell-offs etc. The whole company is changing hands, not individual titles.
CHRIS LEIGH
Mike
 

·
Premium Member
Joined
·
3,614 Posts
I find that message more than a little odd.

"there is no reason for any speculation about sell-offs etc"
the company has just been sold! of course there is reason for speculation!
and lets face it this is why "Model Rail is a tiny speck within that organisation"

Model railway magazines have come and gone over the years and nobody that knows that better than Chris Leigh

Anyway on a more positive note, i wonder if this Bauer company will treat the old Emap titles to some decent paper?!!

Peter
 

·
Registered
Joined
·
136 Posts
Peter

I didn't copy the whole topic as there had been several replies to the original posting. This is the bit that Chris was referring to

QUOTE Emap the publishers of Model Rail have either been brought by another company or sold some of there titles to another company, due in part to a downturn in sales over the Christmas period.

The point that Chris was making is that these comments were untrue - it had nothing to do with Christmas sales, it is the whole business that has been sold and this has been going on for many months as anyone who reads the financial pages will know. The quote below has been copied from BBC News

QUOTE Emap effectively put itself up for sale in the summer as the board launched a review of the business

I guess that it's 'Business as Usual' for Model Rail - and if there were any problems in the magazine industry why would Ian Allen introduce the Hornby magazine

Mike
 

·
Premium Member
Joined
·
3,614 Posts
Hello mike

thanks for the clarification.

I was not suggesting that there was a problem with the market. mearly that when they may be culled in the course of the takeover.

Whenever there is a takeover i am sure you are aware that some of the baggage is sold off pretty quickly so that the core business that the purchasers were really after can be integrated with the existing business (god i am almost sounding like a pro! i need to get a bright tie and a porsche!).

the new buyers are obviously pretty big. they might think that a magazine like model rail with its relativly puney circulation is just not worth the hassle to them. the might want to concentrate on the far larger girly mags that were part of Emap.

Also i suspect that MR has lost a huge number of readers to Hornby mag. and i suspect that the MR circulation is decreasing.

Peter
 

·
Registered
Joined
·
763 Posts
Model Rail is one of the 2 or 3 model magazines that has an ABC audited circulation and I think the last time I saw a figure it was over 30,000

As magazines go, this is not that tiny, and it is arguable that if you are in magazine publishing , you are in magazine publishing - such companies run large stables of magazines and if a title covers their costs then there is no reason to close it (and lose the contribution to overheads, central services etc)

I'd caution against assumptions on circulation effects of Hornby Magazine. In the first instance, a new kid on the block may in fact boost the total circulations of the magazines , rather than taking away from existing publications . People buy the newcomer to see what it is like , while still buying their existing reads - only later may they drop one or other magazine. Some readers may end up taking more magazines than before , on a perminent basis . Equally some folk may give HM a few issues at the start then decide it's not for them.

I'd also be hesitant about assuming that HM targets MR's readership particularly or that MR has seen a sharp drop . MR has always had a strong modern image element, and this is a readership HM doesn't really target (their first layout feature on a post steam layout is Dewsbury Midland in the current issue , and the point is made several times that the layout runs in 60s steam mode as much as in 70s diesel)

My guess is that HM picks up readers from a wide variety of sources, and may have increased the total magazine market a bit , at least in the short term

It has been said a number of times on here that the German model railway market is significantly larger than the |British market, and the new owners might equally see MR as something with development potential
 

·
Registered
Joined
·
1,058 Posts
The circulation figures in this months Model Rail are, January-December 2006, an average of 33,430 per issue.
 

·
Chief mouser
Joined
·
11,775 Posts
QUOTE (pedromorgan @ 30 Jan 2008, 08:05) <{POST_SNAPBACK}>(and "your horse" but i didnt like to mention that one!).

Knowing the way that this forum sometimes work that's probably sound logic.

On the subject of the buyout I don't think it would be wise to offer too much speculation at this point, after all we don't actually know anything yet.

Regards
 

·
Registered
Joined
·
108 Posts
I'd caution against assumptions on circulation effects of Hornby Magazine. In the first instance, a new kid on the block may in fact boost the total circulations of the magazines , rather than taking away from existing publications . People buy the newcomer to see what it is like , while still buying their existing reads - only later may they drop one or other magazine. Some readers may end up taking more magazines than before , on a perminent basis . Equally some folk may give HM a few issues at the start then decide it's not for them.

I'd also be hesitant about assuming that HM targets MR's readership particularly or that MR has seen a sharp drop . MR has always had a strong modern image element, and this is a readership HM doesn't really target (their first layout feature on a post steam layout is Dewsbury Midland in the current issue , and the point is made several times that the layout runs in 60s steam mode as much as in 70s diesel)

Your reasoning is sound. Hornby Magazine has grown the total number of model railway magazines sold, which is good for everyone because it increases the RSV (retail sales value) of the sector and encourages the likes of Smiths to give the magazines more shelf space.

As for Model Rail's ABC, like all other magazines in the emap portfolio, they log their audited sales figure, which is supposedly transparent and makes advertisers feel as though they are getting a good (and honest) deal. The only problem is that a large chunk of these sales are on subscription, and a large chunk of those are discounted heavily to emap employees and shareholders who can have any magazine they choose at something like half price.

If these subscribers had to pay full price it might be a different matter, so watch out if the portfolio is broken down.

That said, they will probably leave emap to trade out of Peterborough, with it s own local management, as if nothing had happened.

News trade sales of Model Rail are about 17,000-18,000 (average for Sept, Oct, Nov is 17,500ish), The January issue of Hornby Magazine has sold nearly 20,000 copies in the shops. Nov was 17,500 and Dec 18,600. It currently has 2,200 subscribers and sells a further 2,500 on export and through specialist shops, giving a total of around 24,700 which is still some way behind Model Rail.

In retail terms, Hornby Magazine is the second best selling title after Railway Modeller. But you are right, it could be just a honeymoon period whilst readers work out whether they like its mix.

We are not going after the Model Rail market and steer clear of featuring current-era layouts - the cut off is 1972 TOPS, excluding reviews.
Nor are we after BRM. Their mix leans towards pre-Nationalisation and more 'O' gauge. Many HM readers are telling us that they only buy HM, because they are new to, or are returning, to the hobby. Our plan was to grow the market, to everyone's benefit and that seems to be the case to an extent. No doubt there are plenty of people who buy all of the mags, or two or three of them.

The last thing we want to see is Bauer selling off or closing Model Rail. That wouldn't be good for the model railway publishing sector!

Paul.
(Publisher)
 

·
Registered
Joined
·
982 Posts
Thanks for the detailed explanation Black 5 man.

Hornby Mag is my preferred buy but I also buy other model railway mags , browsing to see if there is anything of interest in them first. The reason I like Hornby Mag is that it shows the period I'm most interested in and is mainly OO. I know you had a Narrow Guage layout last month and I hope you will have more in the future but NG exposure in other mags , particularly Railway Modeller, is out of proportion to people who model it. I am convinced the vast bulk of people simply buy Ready To Run stock and are content to run them in a reasonably scenic setting. Hornby Mag caters for this very well. Only issue I can see is as we all get older I'd like to see the BR Blue period (ie TOPS) also covered.

I suspect model rail are at least slightly worried- why else would they have a revamp?

Russell
 
1 - 14 of 14 Posts
Top