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QUOTE As a public company Hornby main odjective is to produce profits.

Are we saying that the objective of a private company (Peco, Dapol, Bachmann, etc) is to loose money?


Their main objective surely is to deliver what the customer wants. And profits enable a company to invest in new products such as Hornby DCC.

They will be coming out with a fully functional system which can be linked to a PC and which permits control of the trains and layouts remotely via the internet and the use of a webcam. I will then be able to help control the layout of my mate in Australia from my own playroom, and at the same time chat to him via head mic. And I also want to be able to control my loco and layout cab style from my PC monitor and mouse in the same way that I control trains on the Microsoft Train Simulator.

Thats what I want anyway!

Happy modelling
Gary

PS now how do I answer those questions?
 

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Hornby have made this official statement on their website in the last few days:-

QUOTE Hornby announced earlier this year that a new DCC system would be available in 2006. More news on this exciting project will be announced when the new range for next year is released (from January 1). From then until its release news will be regularly published on www.hornby.com and in the modelling press.

Happy modelling
Gary
 

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QUOTE They should follow Peco's lead, and factory fit the decoder!

Now the model railway market in the USA is at least 5 times the size of the UK.

And DCC in the USA is a relatively mature market.

Are there any American model loco manufacturers that fit chips as original equipment?

And if there are, do they offer a no chip option?

Lets see if there is a mass market precedent for this.

This really is a question for our overseas friends but anybody can "chip" in
if they want to!

Happy modelling
Gary
 

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QUOTE Gary, where do you get the figure of '5 times' and how do you define 'mature'

The USA have 5 times the population and they are about 10 years ahead of the UK in terms of the marketing of DCC so relatively mature. When I buy the American Railroad Modeller magazine (occasional purchase) it is full of full page adverts for DCC and has been for years. It is big business in the USA but in the UK it is very much a cottage industry with a few small distributers and one onshore manufacture (for the moment of course). I read somewhere that the USA railway modelling market is now worth one billion dollars which is about £600m. That probably makes it more than 5 times the UK market.

QUOTE They should follow Peco's lead, and factory fit the decoder!

Back to the question of fitting chips as original equipment.

Ok so it happens in the USA.

For those models that are produced with chips fitted as original equipment, are these identical models to those offered without chips, or are they unique models that are not available without chips?

I am not too familiar with the US market.

How many different eras are there and how many different companies?

Is/was the same loco operated by many different companies?

In the UK we have Stanier locos and LMS, we have Gresley locos and LNER, we have Bulleid locos and Southern, we have Churchward locos and GWR and then we have the BR standard locos and the different regions and then the privatisation period. That is about 1000 different types or more for such a small country!!!

How does this compare with the USA?

What I am getting at is that is there the massive variety of locomotives and liveries in the USA that we very clearly have in the UK, and given that there is this massive variety in the UK, how could Hornby possibly satisfy everybody by only chipping some locos? (and Bachmann also of course)

You can see it is very complicated!


Are modellers going to be happy paying for something they don't want if Hornby fit chips to everything?

Happy modelling
Gary
 

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Interesting to note the definition of DCC in the Hornby Jargon Dictionary:-

QUOTE DCC (Digital Command and Control)
The application of computer technology to control the movements of locomotives.Each locomotive is fitted with a decoder (or 'chip') which is uniquely programmed and recognises its own identity and responds only to those control signals which are addressed to it. DCC also allows a wide range of extras including controllable lighting and on-board sound.

Clues perhaps?

Happy modelling
Gary
 
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