Looking back over the last 12 months or so when Bachmann launched their E-Z system on the UK they didn't really go all out shouting from the rooftops etc.
I think they have played the Market very well. Launch a train set controller for DCC, show little Johnnie and his mum what DCC can do to get him interested. Maybe pick up a few modellers along the way. See what the reaction is; what feedback they get or see on forums and in the press.
Realise that the system is soon outgrown and people are upgrading to more expensive systems all the while keep developing a more upmarket system ready for launch if needed.
Wait for the competion to launch, have a wry smile and put teasers out for their new system.
I think when Dynamis launches it will leave the elite in its wake technically but will it gets the sales
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I do think Hornby have had their nose blooded over their entry into DCC and quite rightly I think and I hope they learn from this.
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Darren
I think they have played the Market very well. Launch a train set controller for DCC, show little Johnnie and his mum what DCC can do to get him interested. Maybe pick up a few modellers along the way. See what the reaction is; what feedback they get or see on forums and in the press.
Realise that the system is soon outgrown and people are upgrading to more expensive systems all the while keep developing a more upmarket system ready for launch if needed.
Wait for the competion to launch, have a wry smile and put teasers out for their new system.
I think when Dynamis launches it will leave the elite in its wake technically but will it gets the sales
I do think Hornby have had their nose blooded over their entry into DCC and quite rightly I think and I hope they learn from this.
Darren
