Hornby Mag No. 6

Are you trying out different colours to test the market (to find out which works best) or to perhaps show the market that you are something different?

Yes it was the layout on the cover that attracted it to me. Had a browse, saw several interesting articles and decided to buy. Grey cover irrelevent to me.

Another good issue

Russell

What attracts me to a magazine is articles that interest me. I tend to check what's mentioned on the cover before opening it up to see if there's anything else inside. Colour doesn't bother me.

QUOTE (Doug @ 10 Nov 2007, 14:14) <{POST_SNAPBACK}>Are you trying out different colours to test the market (to find out which works best) or to perhaps show the market that you are something different?

Doug,

Good question. I guess we are trying to make it stand out from the other magazines. Traditionally, vivid reds and blues help sell more magazines, whatever the market, whereas green, purple, brown and black are said to be big no-nos. The trouble is that many of the traditional railway colours are greens (various shades), brown, black and maroon. I don't want to tinker too much, but I've got one or two ideas in the pipeline that again break with tradition. It's interesting to see the feedback though, it seems that most people don't care what colour we use!

Paul.