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Discussion Starter · #1 ·
Grey on a magazine cover - always drab.

Hornby Magazine isn't afraid to try new ideas. Grey has rarely been used on magazine front covers, but it has been tried (on this issue of HM), and the featured layout is darned good any way. Is cover design important? What makes you pick up a mag?
 

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Having just bought a copy I think I know the true reason for the grey colour
The featured layout photo is in colour, with a weathered black 2-6-4T as the centre of attention, but lurking in the background is a flash of bright blue - it's a Blue Pullman! So my conspiracy theory is that Black Five man is a closet Blue Pullman fan trying up the Blue Pullman's profile.

David
 

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Yes it was the layout on the cover that attracted it to me. Had a browse, saw several interesting articles and decided to buy. Grey cover irrelevent to me.

Another good issue

Russell
 

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Discussion Starter · #6 ·
QUOTE (dwb @ 10 Nov 2007, 15:10) <{POST_SNAPBACK}>Having just bought a copy I think I know the true reason for the grey colour
The featured layout photo is in colour, with a weathered black 2-6-4T as the centre of attention, but lurking in the background is a flash of bright blue - it's a Blue Pullman! So my conspiracy theory is that Black Five man is a closet Blue Pullman fan trying up the Blue Pullman's profile.

David

David,

You're right, I do have a soft spot for the old Blue Pullman! Hornby don't think there is a demand, but I reckon if the proper full set was available it would go down well.

In terms of cover design, the blue at the bottom was to complement the Pullman!

Paul.
 

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Discussion Starter · #7 ·
QUOTE (Doug @ 10 Nov 2007, 14:14) <{POST_SNAPBACK}>Are you trying out different colours to test the market (to find out which works best) or to perhaps show the market that you are something different?

Doug,

Good question. I guess we are trying to make it stand out from the other magazines. Traditionally, vivid reds and blues help sell more magazines, whatever the market, whereas green, purple, brown and black are said to be big no-nos. The trouble is that many of the traditional railway colours are greens (various shades), brown, black and maroon. I don't want to tinker too much, but I've got one or two ideas in the pipeline that again break with tradition. It's interesting to see the feedback though, it seems that most people don't care what colour we use!

Paul.
 

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QUOTE (black 5 man @ 10 Nov 2007, 04:13) <{POST_SNAPBACK}>Grey on a magazine cover - always drab.

strangely enough the grey caught my eye amidst all the other brightly coloured mags - so I suppose in that respect it worked.

QUOTE (dwb @ 10 Nov 2007, 15:10) <{POST_SNAPBACK}>so my conspiracy theory is that Black Five man is a closet Blue Pullman fan trying up the Blue Pullman's profile.

Damn - you beat me to it!

QUOTE (black 5 man @ 12 Nov 2007, 12:34) <{POST_SNAPBACK}>In terms of cover design, the blue at the bottom was to complement the Pullman!

More subliminal advertising eh?

interesting that one of the prizes this month is the modern Blue Pullman.

Regards
 
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