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|QUOTE (Ian Allan Publishing Ltd)|
The NEW hands-on magazine for modellers of all
First Issue available 9th March 2007
In an exciting new venture, we are joining forces with leading model
manufacturer Hornby to launch Hornby Magazine on March 9th 2007.
The makers of Hornby train sets and Scalextric slot car racing sets, who
recently made the news headlines with their acquisition of the assets of
failed Hull-based Humbrol paints and Airfix plastic kits, have given their
backing to the new model railway magazine which is specifically aimed at
those starting out in the hobby.
As well as appealing to youngsters who can now combine computer
technology with a worthwhile 3D hobby, the magazine will also be welcomed by
those 40 to 50 year olds, returning to the hobby after their activities with
model trains were interrupted by family matters 20 to 30 years ago. Since
then, there has been great advancement in the hobby, and Hornby Magazine
will show those taking it up again how to progress their interest.
The first issue includes a free model building kit which readers can
construct with the help of a step-by-step feature inside, whilst the second
issue (on sale May 11th) carries free cover-mounted Hornby-branded
Editor Mike Wild said "These are exciting times for railway modellers
with the hobby finally arriving in the 21st Century. Hornby Magazine will
fill a much needed niche for beginners of all ages. Each issue will be
packed with inspirational features showing how to get started in the hobby
and what can be achieved".
Hornby's marketing manager Simon Kohler said: "We are delighted to
support this publishing initiative which we believe will help thousands
of people enjoy this wonderful hobby for the first time. As we have
incorporated new technology into our model manufacturing processes,
so our business has seen considerable growth in recent years. The
time is right therefore for a new magazine that embraces the incredible
advances in miniature railway modelling and presents it in a way that
is easily understood".
Retail promotions have been booked with leading retail groups and will
be supported by extensive trade advertising and promotion through
Ian Allan magazines and their subsidiary, Midland Counties Publishing
and their 35,000 strong book mailing list.
Hornby Magazine is published by Ian Allan Publishing Ltd, Hersham,
Surrey and distributed to the newstrade by Marketforce.
Full colour, A4 size
Cover Price: £3.35
Number of Pages: 116