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DT
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Reading a report on Hornby today in the FT (link), they report:

QUOTE The newer Hornby digital trains sets allow model railway enthusiasts to download sounds particular to an individual locomotive, which will then synchronise its sounds with the speed the engine is moving at.

What's the point of have sets that have a sound decoder that can accept downloadable sounds? You would think that the best sound for the loco in the set would already be installed.

Perhaps this refers to a future Hornby sound decoder that can be customised to the user's needs. Sound interesting anyway.
 

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Administrator
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The words: "end, wrong and stick" come to mind.

What the FT need is a model railway correspondent to keep them on the right track
(Sorry)

Makes the chip sound a lot like a LokSound doesn't it?

unless it's a variation on a new Zimo, the MX640.

Edit: The BBC's take on the trading update is "James Bond set to boost Hornby"; it also mentions Shaun the Sheep; no mention of sound at all.

David
 

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DT
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Perhaps the journalist spoke to an optimistic person at Hornby - or do you think he has an uncle with a layout in the loft and "knows something" about model trains?

QUOTE (Hornby PLC Trading Update)Hornby PLC
28 January 2008

Hornby Plc ('Hornby' or 'the Company')

Trading Update

Hornby is today issuing its regular update on trading for its second half to
date, including the important Christmas and January period.

Trading Update

Following a strong first half performance, the Company continued to experience
significant growth in the UK market during the pre-Christmas period. European
demand was also strong and sales increased significantly, although to a slightly
lesser extent than expected, due to delays in the rate of new product
introductions. Order intake and sales for the final quarter (January-March) are
expected to be above the strong levels experienced last year.

Strategy Update

The Company continues to make very good progress in rebuilding the sales of the
brands it acquired in Continental Europe. Hornby is in the process of
establishing itself as a strong contender in all key European markets. This
strategy of targeting stable, collector markets across Europe represents a
significant growth opportunity and will continue to broaden our operations and
reduce further the Company's dependence on the UK market.

It is clear that the rate of new product introduction required to meet market
demand in Europe is placing additional strain on our supply chain. Steps are
being taken to strengthen the management and manufacturing resources available
to the company in this respect.

The re-launch and future development of the acquired Airfix/Humbrol brands is
well under way. The new Doctor Who kit, produced under licence from BBC
Worldwide, has achieved widespread critical acclaim. The revitalisation of the
Airfix product range is continuing apace and this will lead to further sales
growth in all major markets. In addition to the Doctor Who licence the Company
has secured the licence for a range of Shaun the Sheep products and in classic
collection kits the much anticipated Nimrod kit will be launched before the end
of March.

Product Update

The Company's new products launched this month to our retail customers have been
extremely well received.

The further development of the Scalextric and Hornby digital ranges is expected
to continue to lead to an increase in average prices as consumers migrate to the
digital format. Scalextric continues to consolidate its position as the market
leader for digitally controlled slot-racing in most major world markets, and for
2008 Scalextric products based on the Vodafone Mercedes McLaren team and its
outstanding driver Lewis Hamilton will continue to set the pace. In addition the
company has secured the licence for a range of products based on the forthcoming
James Bond movie.

The Hornby Digital Control system for model railways is also expected to
continue to gain momentum during 2008. Positive feedback from early adopters,
coupled with new product introductions such as the infra-red controller,
locomotives featuring authentic sounds and more powerful electronic chips give
confidence that the Hornby system will be established rapidly in the main UK
market and also throughout Europe.

Chairman, Neil Johnson commented:

' A strong finish to 2007 shows once again that Hornby is extremely resilient in
times of economic uncertainty.

' Strategically, we have continued to make very good progress in building a
broadly based hobby business across Europe. There is excellent potential to
continue this process and to leverage the brand strengths we have in the key
European markets. The acquired Airfix/Humbrol brands are expected to continue to
build on the strong growth already achieved, with further significant
opportunities to develop this business in new markets over the coming years.'

-ends -
 

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743 Posts
I'd say the journalist has reached for the right end of the stick, missed and ended up with his hand somewhere in the middle.

As Electrogen use Loksound chips It has been said that so too will Hornby. Clearly it is also true than you can download new sounds onto the chips with the right equipment. However I would be very surprised, although delighted, if Hornby were to release a library of British sounds for their customers to download. It would be hard to justify that commercially for a company like Hornby.

As to the reference to this being included in sets, to me that sounds like the journalist's idea of a model railway is a "train set" set up on the carpet and used once or twice a year.

Rob
 

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Premium Member
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7,397 Posts
Given that this is something we know about and understand, we can see how they have misunderstood the information they have been given on their press hand out. Can we extrapolate from that that all news is similarly distorted by the flawed understanding of journalists?
 

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Premium Member
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Its the sort of item that I would image in years gone by, a journalist would have had the time to research the product fully by speaking to those that use it before writing the article. Nowadays I guess its like most other industries, get it through the door as fast as possible. I suppose this isn't such a bad thing as how many people reading the article will notice the problems?

Rob
 

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Chief mouser
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11,775 Posts
At the risk of diverting this thread into familiar murky territory could someone please enlighten me on who or what Shaun the Sheep is and why he requires a licence?

Regards
 

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Chief mouser
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11,775 Posts
Thanks Doug,

Now I can rest easy.

Regards
 
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