QUOTE (rb277170 @ 2 Jun 2008, 20:20)
<{POST_SNAPBACK}>I'm afraid it comes back to criticism of manufacturers who pay the mag for advertising. So as has previously been pointed out the mags are not going to bite the hand that feeds them.
Russell
I keep seeing these references to reviewers not wanting to bite the hand that feeds them. Let's get this straight once and for all, most editors and their staff don't give a fig about the adverts. They would rather there be less adverts so they can have more editorial space to play with!
And here's another thing - I bet there isn't a reviewer out there that doesn't do his level best to give an honest appraisal. It's like Doug said, get to know the reviewer's style. If you get to like a reviewer's style you will start to trust his judgement. All reviews should be 'signed' so you know who's reviews you can trust.
I used to review new releases for Heritage Railway magazine. I was more interested in the aesthetics of the new model, including its livery, rather than whether it was easy to fit a decoder or not. I didn't have a micrometer or original plans to pore over and make comparisons. So my reviews were no good for the rivet counter, or anyone who wanted to know about a particular model's haulage potential. I was writing reviews to suit the collectors 'display case' market.
Hornby, Bachmann et al won't stop taking advertising space just because of the odd bad review. What they look for is honest and fair reviews. If a model isn't right, they will accept the criticism, but nit picking and a failure to acknowledge the huge investment being made does start to grate them.
Don't get me wrong, I am a publisher, so I want to see as much advertisement revenue in my magazines as possible (without upsetting the editorial balance), but there is no instruction to editorial to give favourable reviews to any advertiser, and no advertiser ever asks for a favourable review. These just aren't the done things in publishing.
The scoring system in Model Rail is a subjective thing, which is why we have steered clear of it. Some people will find it interesting and useful, but if anything will rub advertisers up the wrong way, it is this.
Reviews and model news are an important part of the hobby - it is difficult to see how any of the magazines could deliberately not carry this information. Wouldn't they be letting a large proportion of their readers down? Wouldn't readers switch in favour of a magazine that did carry all of the reviews? I guess that the duplication is frustrating, but in the case of Hornby Magazine you get at least 90 editorial pages. Take the reviews out and you still get more editorial pages than most of the other magazines, if not all of them.
Good luck to Ben Jones - well done on your promotion Ben - see you for a beer some time.
Black 5 Man