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DT
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Discussion Starter · #1 ·


Model Rectifier Corporation of Edison, NJ is truly excited to release its latest world beater in its expanding line of highest performance DCC decoders for model railroading. The new Sounder is a sound-only decoder and speaker that's easily added to any locomotive equipped with a standard, non-sound decoder or any piece of rolling stock equipped with wheel pickups… Imagine how easier it would be to add sound to any train without the hassle of cramming a sound decoder and speaker in your locomotive. The Sounder adds all 28 NMRA accessory sound function capability to *HO diesel locomotives, regardless of the make, or brand of decoder installed. The railroader simply hooks up two wires to the track power pickup points in the loco, and suddenly he can enjoy MRC's rich, Brilliance™ sound including two types of EMD 2nd generation prime mover sounds, multiple horns & bells, brakes, air releases, pop valves, cooling fans, coupling sounds and more. And not just sound. Using simple soldering techniques, the Sounder can provide a full complement of locomotive lighting effects: Prime Stratolight; Mars; Ditch; Gyro; Strobe (single & double); and on/off function for internal lighting.

This 17mm marvel comes with a 28mm speaker and baffle to enhance the full & powerfully vibrant range, performance and functionality only available from MRC.

• Use with any HO diesel non-sound decoder from MRC or any other brand
• Full 28 NMRA function capability
• Use with any NMRA compatible DCC system to add sound "on the rails" or "below the rails"
• Simple 2-wire hookup
• Superb Brilliance sound quality with multiple sounds and volume selectability
• Capable of providing six dynamic lighting effects
• 18V maximum input

0001662 Sounder™ - MSRP $35.98
 

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DT
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Discussion Starter · #3 ·
QUOTE (Meldforever @ 10 Sep 2007, 22:32) <{POST_SNAPBACK}>Looks good.......when will they be available with British sounds, and how much in £££ ?


Well $35.98 = £17.73, but knowing the way prices are hiked up by the UK importer of MRC products, expect to pay a bit more.
 

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QUOTE (Doug @ 10 Sep 2007, 21:59) <{POST_SNAPBACK}>Well $35.98 = £17.73, but knowing the way prices are hiked up by the UK importer of MRC products, expect to pay a bit more.

Come on Doug - be fair - there is no US VAT like there is here & the importer has to pay import duty & charge VAT by law.

Add a (probably) reasonable 25% profit margin (which is about what we work on) for the importer & there we have the reason for the price difference - not really "hiked" at all.
 

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QUOTE (Meldforever @ 10 Sep 2007, 21:32) <{POST_SNAPBACK}>Looks good.......when will they be available with British sounds,

Probably never off the shelf - too small a market & then even if someone does sort the British sounds too many people will begrudge having to pay for it !
 

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Just another modeller
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Time to take off the rose tinted specs:

Actually, 25% margin is very thin - barely survival if we are talking "shop based business":

There is not one retail premised based business with overheads lower than 20% that I've ever seen in the last 30+ years, and an industry standard margin is in GM terms above 40, which is barely enough to survive on once specials and the need to competitively discount is ataken from that.

Certainly, if someone buys from OS, then has to pay airfreight and official clearance processing costs + duty + VAT, then the calculated price willl always be very fairly somewhat higher than the actual street price in the original country of origin.

The only exception is where the importer gets standard wholesale less an additional distributor margin, then the street price MAY be close to the home country street price IF he then sells direct and doesn't have to build in a second margin for resellers.

My own operating costs are a bit scary sometimes here in Perth Australia but UK costs are higher - much higher when compared to many other countries such as USA too.. so don't be too tough on your local UK retailers - they have to eat to be able to give you customer service and survive!

Richard
DCCconcepts
 

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QUOTE (Dennis David @ 11 Sep 2007, 04:16) <{POST_SNAPBACK}>Why would you need to add 25% margin? Don't you get it for wholesale?

The 25% margin is to make a living of course !

& yes, we get wholesale/distributor price - how long would Walmart last if they sold everything at cost price.

See Richards comments - I fully agree with him.
 

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Just another modeller
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To stay on topic though

Industry concensus is that the best way to adjust an MRC sound decoder is with a 5 pound hammer: I sincerely hope that this add-on dongle is a better product than their "Brilliance" line of decoders, which frankly, are certainly NOT!

Richard
 

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QUOTE (Richard Johnson @ 11 Sep 2007, 10:34) <{POST_SNAPBACK}>concensus is that the best way to adjust an MRC sound decoder is with a 5 pound hammer:

Presumably one removes it from the locomotive first...........

Regards
 

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Just another modeller
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You said: Presumably one removes it from the locomotive first...........

*** Only if its LMS, Midland, LNWR, L&Y or any railway North of the Scottish Border.

Richard
 

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QUOTE (Richard Johnson @ 12 Sep 2007, 03:20) <{POST_SNAPBACK}>*** Only if its LMS, Midland, LNWR, L&Y or any railway North of the Scottish Border.

Or im my case south of the Thames (but without cast numberplates on the cab)

Regards
 
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