Quantcast report on the hobby

2922 Views 28 Replies 8 Participants Last post by spongebob, Sep 13, 2007

Gary

Discussion Starter · Sep 3, 2007 (Edited by Moderator)

An interesting site appeared on my radar:-

www.quantcast.com

This is what it had to say about Scalextric:-

QUOTE This site that reaches fewer than 2000 U.S. monthly uniques. The site caters to a fairly wealthy, somewhat male, primarily older, college educated following.

Seems reasonable.

This is what is had to say about Bachmanntrains (American Bachmann):-

QUOTE This site that reaches approximately 15,106 U.S. monthly uniques. The site caters to a more youthful, primarily male audience. The site's visitors' affinities are clothing (Lands End, Zappos, Overstock.Com), television (CBS, NBC.com, PBS Online, Home and Garden Television (HGTV)) and specialty retail (Office Depot, Hallmark, Toys "R" Us, Circuit City).

Hmmm....

This is what is has to say about Slotforum:-

QUOTE This site that reaches fewer than 2000 U.S. monthly uniques. The site attracts a youthful, more educated, rather male audience.

Seems reasonable.

Model Rail Forum does not have enough hits from the USA to permit any comment to be made.

And now the NMRA:-

QUOTE This site that reaches approximately 3,051 U.S. monthly uniques. The site is popular among a senior, more educated, heavily male audience.

Again senior male and educated.

This is was it has to say about Hornby:-

QUOTE This site that reaches fewer than 2000 U.S. monthly uniques. The site is popular among a rather female, 55-64 following.

Interesting....

Happy modelling
Gary

PS eBay is ranked 5 in the USA and Amazon 13 according to Quantcast.

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1 - 20 of 29 Posts

7113

· #2 · Sep 3, 2007

QUOTE (Gary @ 3 Sep 2007, 16:58) <{POST_SNAPBACK}>Interesting....

HEALTH WARNING FOR THOSE WITH HIGH BLOOD PRESSURE AND HUMOUR BYPASS.

Does this mean that all Hornby operators are old women?

It would be interesting to see what they say about the likes of Fleischmann etc.

Regards

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Gary

Discussion Starter · #3 · Sep 3, 2007 (Edited by Moderator)

Marklin.com

QUOTE This site that reaches approximately 4,123 U.S. monthly uniques. The site appeals to a very slightly male biased, more educated, middle aged, more affluent audience.

Only a very slight "affluent" male biase so lots of ladies visit Marklin too!

They probably want to check out how much hubby has just spent on his new toy!

Note in excess of 50% of Marklin site vistors earn over $100,000!

Contrast this with the earning power of Bachmanntrains and Hornby site visitors....

Basically if you run Marklin you are rich and can give me a sub!

Happy modelling
Gary

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spongebob

· #4 · Sep 3, 2007

So the American populous no longer consists of people but uniques. Wonder what they have to say about George Dubya then.

neil_s_wood

· #5 · Sep 3, 2007

QUOTE (spongebob @ 4 Sep 2007, 07:19) <{POST_SNAPBACK}>So the American populous no longer consists of people but uniques. Wonder what they have to say about George Dubya then.
I'd say he was pretty unique!

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ozwarrior

· #6 · Sep 3, 2007

I typed in BBC.co.uk and found some really interesting stuff:
4.1 million uniques; mainly Asian Americans with Caucasian last!

Walthers 65,782 uniques.
Atlasrr 30,897.
Athearn 36,219.
Kato 8,576.

Dapol rank 1,700,000 hehehe.

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Gary

Discussion Starter · #7 · Sep 4, 2007 (Edited by Moderator)

There are some interesting proportions which are all relatively consistent for the American sites mentioned by ozwarrior.

15-20% of vistors are addicts.
20-25% of vistors are passers by
35-55% of vistors are regulars

Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month. While typically accounting for a very small percentage of the site's total reach these users can easily account for the majority of all site visits.

Passers By - A term used to define a segment of a sites audience that aren't repeat visitors, but rather have a single visit over the course of a month. Certain sites may get a very high volume of Passers By who are directed to that site on the basis of, for example, a news article but have no reason to return once they have read the piece that is referenced. Typically Passers By can account for a large amount of the reach that a site has, but a small fraction of the total visits.

Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as Addicts who frequent a site 30 or more times per month.

This could be consistent for all model railway interest sites worldwide. It also suggests that actually the percentage of modellers who are web users and passers by and presumably in the hobby for the short haul is relatively small compared to those who have a lifetime interest.

It also very clearly suggests that Americans have little interest in British modelling (fewer than 5% of American modellers) as not one British website that I have entered receives enough hits for a statistical analysis. Even Marklin America only gets 10% of the hits (around 4000 per month) obtained by the all American sites listed above.

Happy modelling
Gary

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Dennis David

· #8 · Sep 4, 2007 (Edited by Moderator)

QUOTE www.ddavid.com - This site that reaches approximately 3,663 U.S. monthly uniques. The site attracts a slightly more male than female, primarily older audience.

Seems like their analysis is stuck in a rut but I guess slightly more is better than "a bunch of old ladies"

Too bad it lists only US demographics. My website's composition is 90% passerby and 10% regular and no addicts. Heck I'm surprised I even have 10% regulars. Looks like I'll need to get off my ass and update my site more often.

BTW,

My numbers are so out of wack because I don't run a forum or news site which changes the numbers. The upside is if I weren't so lazy I could lasso a lot more regulars.

Oh and except for yours truly and the odd homesick ex-pat NO Americans have any interest in British modelling.

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dwb

· #9 · Sep 4, 2007

QUOTE Oh and except for yours truly and the odd homesick ex-pat NO Americans have any interest in British modelling.

Taking that in the spirit in which it is intended, I would contend that no Americans have any knowledge of anything beyond the Atlantic and Pacific coasts and some not as far as that

David

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neil_s_wood

· #10 · Sep 4, 2007

QUOTE (dwb @ 5 Sep 2007, 07:43) <{POST_SNAPBACK}>Taking that in the spirit in which it is intended, I would contend that no Americans have any knowledge of anything beyond the Atlantic and Pacific coasts and some not as far as that

David
Unless of course it concerns their oil supply.

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Dennis David

· #11 · Sep 4, 2007 (Edited by Moderator)

I would actually tend to agree except for the fact that I may be an exception have chalked up 30+ countries in my half century on this planet. I am just now wrapping up a year spent in South East Asia with new map pins for Singapore, Thailand, Malaysia, Cambodia, Laos, Vietnam and Indonesia on my current tour

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neil_s_wood

· #12 · Sep 4, 2007

QUOTE (Dennis David @ 5 Sep 2007, 09:22) <{POST_SNAPBACK}>

I would actually tend to agree except for the fact that I may be an exception have chalked up 30+ countries in my half century on this planet. I am just now wrapping up a year spent in South East Asia with new map pins for Singapore, Thailand, Malaysia, Cambodia, Laos, Vietnam and Indonesia on my current tour

Do you have any phots you'd like to show us?

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Dennis David

· #13 · Sep 4, 2007

... be careful of what you ask for but here's what I have so far ...

http://www.ddavid.com/alongdesire/spore1.htm

http://www.ddavid.com/alongdesire/spore2.htm

http://www.ddavid.com/alongdesire/malaysia1.htm

http://www.ddavid.com/alongdesire/viet1.htm

http://www.ddavid.com/alongdesire/viet2.htm

http://www.ddavid.com/alongdesire/thai1.htm

http://www.ddavid.com/alongdesire/camb1.htm

http://www.ddavid.com/alongdesire/camb2.htm

http://www.ddavid.com/alongdesire/indonesia1.htm

http://www.ddavid.com/alongdesire/indonesia2.htm

http://www.ddavid.com/alongdesire/indonesia3.htm

http://www.ddavid.com/alongdesire/indonesia4.htm

http://www.ddavid.com/alongdesire/luang_prabang.htm

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neil_s_wood

· #14 · Sep 5, 2007

QUOTE (Dennis David @ 5 Sep 2007, 09:51) <{POST_SNAPBACK}>... be careful of what you ask for but here's what I have so far ...

http://www.ddavid.com/alongdesire/spore1.htm

http://www.ddavid.com/alongdesire/spore2.htm

http://www.ddavid.com/alongdesire/malaysia1.htm

http://www.ddavid.com/alongdesire/viet1.htm

http://www.ddavid.com/alongdesire/viet2.htm

http://www.ddavid.com/alongdesire/thai1.htm

http://www.ddavid.com/alongdesire/camb1.htm

http://www.ddavid.com/alongdesire/camb2.htm

http://www.ddavid.com/alongdesire/indonesia1.htm

http://www.ddavid.com/alongdesire/indonesia2.htm

http://www.ddavid.com/alongdesire/indonesia3.htm

http://www.ddavid.com/alongdesire/indonesia4.htm

http://www.ddavid.com/alongdesire/luang_prabang.htm

Cheers for that. You have been busy haven't you. Your not coming down here at any point are you?

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Dennis David

· #15 · Sep 5, 2007

No I don't think so. I spent 5 months in Sydney a while back working for Qantas.

neil_s_wood

· #16 · Sep 5, 2007

QUOTE (Dennis David @ 5 Sep 2007, 10:52) <{POST_SNAPBACK}>No I don't think so. I spent 5 months in Sydney a while back working for Qantas.
No worries, give me a shout if you do. In the meantime I'll notch up a couple of hits on your website.

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Dennis David

· #17 · Sep 5, 2007

But then you never know, my plane coming back from Singapore may get diverted to your dusty isle.

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neil_s_wood

· #18 · Sep 5, 2007

QUOTE (Dennis David @ 5 Sep 2007, 11:53) <{POST_SNAPBACK}>But then you never know, my plane coming back from Singapore may get diverted to your dusty isle.

Good luck if you try to land at Sydney. They have the entire Ozzie army there to protect Dubya.

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Dennis David

· #19 · Sep 5, 2007

Can you keep him there for the next 17 months? Take good care of him but don't let him out of your sight.

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neil_s_wood

· #20 · Sep 5, 2007

QUOTE (Dennis David @ 5 Sep 2007, 13:15) <{POST_SNAPBACK}>Can you keep him there for the next 17 months? Take good care of him but don't let him out of your sight.

To be completely honest, I don't know which is worse, Dubya or the garden gnome guy who runs Ozz? Wanna swap?

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