[rb277170]

If they wrap it in polythene it won't matter if they get it out first. I chose to buy Hornby Mag (because of the brilliant pic of Bath green Park) and Model Rail this month. Gave up on Railway Modeller because couldn't see what was inside.

Russell

 

[rb277170]

Better still don't bother with the insert and just concentrate on producing a good magazine. How many of us were interested in the insert anyway?

It would be interesting if someone did a survey on the take up of mags wrapped in cellophane/polythene v editions that weren't. I'll bet sales of unwrapped ones are higher. While I have some staple magazines buys (like Hornby mag) , I certainly review the others like BRM and Railway Modeller before buying. With Railway Modeller I check if there is saturation coverage of narrow guage or garden railways- if there is I don't buy, but otherwise I normally would. With the wrapping I can't tell

Russell

 

[rb277170]

Very interesting Paul. Thanks for the explanation. it does seem as if WH Smith have lots of influence on the mag trade. Frankly not sure if this is a good thing- although it does seem to ensure we have a good variety of magazines in Britain.

While I appreciate the need, I still hate mags wrapped in Cellophane. I do like to browse for interesting articles before I buy.

Congratulations on a good magazine!

Russell