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Scot Rail have announced that their trains will now carry advertising on the outside. They will become large mobile billboards. This should subsidise travel fares but is more likely to increase profits. The news article is below.

Livery Wrapping for trains

One concern for the modeller could be that new models of trains which have advertising may cost more as a royalty may have to be paid to the advertiser. This doesn't seem to have had a big effect as many modern Continental models have advertising and it doesn't seem to have affected them.

It may add variety and colour to some locos however it may do the opposite as some have good colour schemes at the moment. Can you imagine DMU's with Burger King and KFC on the sides?


Personally I liked the old whoosh logo and would like to see it's return.
 

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QUOTE (neil_s_wood @ 7 Dec 2006, 00:07) <{POST_SNAPBACK}>Scot Rail have announced that their trains will now carry advertising on the outside. They will become large mobile billboards. This should subsidise travel fares but is more likely to increase profits. Personally I liked the old whoosh logo and would like to see it's return.

I find this a rather worying development, and dread to think what some advertisers would come up if the billboards are anything to go by. Oh and wouldn't the graffiti artists have a field day!

Regards

John
 

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QUOTE (neil_s_wood @ 7 Dec 2006, 00:07) <{POST_SNAPBACK}>Personally I liked the old whoosh logo and would like to see it's return.
I liked the old Double-Arrow logo on Rail Blue and would like to see it's return!
 

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Discussion Starter · #4 ·
QUOTE (BRITHO @ 8 Dec 2006, 03:38) <{POST_SNAPBACK}>I find this a rather worying development, and dread to think what some advertisers would come up if the billboards are anything to go by. Oh and wouldn't the graffiti artists have a field day!

Regards

John
I don't like it at all. I have seen it on mainly Swiss locos and some of it can be ok but at the moment many UK rail services have pretty good livery and it would be a shame to lose them infavour of Mars, McDonalds etc. To be honest the main reason I have bought many DMU's is because they had the Scot Rail livery, if they had advertising I wouldn't buy them.
 

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QUOTE (neil_s_wood @ 7 Dec 2006, 21:27) <{POST_SNAPBACK}>I don't like it at all. I have seen it on mainly Swiss locos and some of it can be ok but at the moment many UK rail services have pretty good livery and it would be a shame to lose them infavour of Mars, McDonalds etc. To be honest the main reason I have bought many DMU's is because they had the Scot Rail livery, if they had advertising I wouldn't buy them.

I have quite a few Swiss OHE's with advertising on them & agree that some advertising is good & some of it is really horrible.

What strikes me as strange though is that you may just have to pay someone like Muckydogs a premium on your loco to advertise their "product" - should it not be the other way round ?
 

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I just remembered.........a fair number of years ago one of our class 47's travelled the country painted in celebration chocolates livery, although to be fair I think it was due to go in to works for overhaul. I can't remember the exact details but I feel sure that someone out there will give us the full monty.

Regards

John
 

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Discussion Starter · #8 ·
QUOTE What strikes me as strange though is that you may just have to pay someone like Muckydogs a premium on your loco to advertise their "product" - should it not be the other way round ?

I've often wondered that about football shirts etc. Why are we paying them to carry their adverts?
 

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There are already adverts carried by other TOCs, from Ginsters with Wales & West (National Express) to the latest Viacom Media with Virgin Trains

It should also be noted that the Strathclyde Transport and SPT liveries are also classified as adverts, as the trains are not owned by them, only the fares are subsidised
That's quite different to the PTE funding, which pays for actual trains

Equally though, many units will continue NOT to have adverts, giving plenty of scope of modellers to continue to model the base liveries
Personally, if I was modelling a ScotRail unit with the Glasgow HERALD advert, I'd be wanting paid for this!
That's also why I refuse to have the travelscotland.com Lounge Car in my sleeper consist
 

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QUOTE (BRITHO @ 8 Dec 2006, 13:10) <{POST_SNAPBACK}>a fair number of years ago one of our class 47's travelled the country painted in celebration chocolates livery,

Does anybody know anything about this livery , pics, loco number, running dates, as if it fits in my period i would like to add it to my fleet.

Cheers

Alistair
 

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I recall seeing a couple of pics of the class 47 in question but not sure which website they are on. Tried googling but nothing. I will keep looking
 

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Reference to advertisements appearing on railway models. Surely this should only apply by offering the various advertisements as "add-ons". The rivet counters would be able to attach the appropriate materials to their models, while the rest of us modellers the "choice".
 

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There are various transfers available enabling you to add the adverts to your DMU's if you wish, probably more than there are accurate DMU's in the right underlying liveries to apply them to.
 

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Dear All,

A special livery for one loco is fairly common in Austria, but is usually done to commemorate some event like Mozart's 250th Birthday. In this case, I think they used the colours from the famous chocolate balls which are called Mozart Kugeln :-

Mozart Lok

This is done about once a year and is not commercial advertising, but advertising something big for Austria . Models of this loco are available and I am sure quite a few ended up as Christmas presents this year.

Done tastefully (ho, ho, ho!), I think this kind of advertising is well received by the public.

Regards
John Russell
Vienna, Austria
 

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Discussion Starter · #20 ·
Roco did a limited edition in HO this year.

QUOTE (John @ 26 Dec 2006, 07:59) <{POST_SNAPBACK}>Dear All,

A special livery for one loco is fairly common in Austria, but is usually done to commemorate some event like Mozart's 250th Birthday. In this case, I think they used the colours from the famous chocolate balls which are called Mozart Kugeln :-

Mozart Lok

This is done about once a year and is not commercial advertising, but advertising something big for Austria . Models of this loco are available and I am sure quite a few ended up as Christmas presents this year.

Done tastefully (ho, ho, ho!), I think this kind of advertising is well received by the public.

Regards
John Russell
Vienna, Austria
 
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