What Shaun is getting at is that the E-Pass is proactive not reactive.
You contact websites and ask them if they will exchange E-Passes.
And they all seem to look like a train ticket.
How many sites have actually taken the MRF code based on the reactive approach?
Half a dozen or more probably none!
Commercial sites will not exchange E-Passes for obvious reasons.
And in the same way commercial sites will not link to MRF as they don't want to drive traffic to MRF and then onto competitors. Commercial sites don't mind taking but they are not so keen on giving.
Thats the way it is sadly and you are not going to change things.
Sorry to be hard on commercial sites but that is the way of the world. Sometimes you do feel that you are banging your head on a brick wall.
The E-Pass scheme is similar to the webring scheme although a bit more direct.
Do you know of any UK sites that have swapped E-Passes?