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Warley Review

5004 Views 46 Replies 18 Participants Last post by  Chirkwood
Well, The biggest exhibition of the year has come and gone and what an exhibition it was. I went on both days and had a good time. the wonderfull thing about this show is that it currently has just about evrything you could want to see do do with modfel railways under one roof.

Transport - saturday was not a problem. Straight up on the pendolino from euston. took about 90 minutes and cost about £25. I arrived in tood time to help finish a friends stand before the flood gates opened.

Sunday was much more difficult with engineering works all over the place it was actually quicker to get the slow train from marylebone. it took about 2 hours go get me there but took well over 3 to get me back. cost about £9. both journeys were uneventfull. - 8/10

Building - The warley show was in the biggest hall of the exhibition centre this year (aparently due to a last minute swap.) the NEC is really a great venue. i was comming buy train but people who cane buy car were directed to what must have been one of the furthest carparks and had to walk or get on a very long cue for the bus. it was a good 10-15 minute walk particularly on the sunday when it was tipping it down!

I know some people are not going to like this bit but i am going to say it anyway. yes i know the hall was swapped at the last minute, but i think if i was exhibition manager then i would have found a way to use all that extra space at the front of the hall. even if was just a case of making the isle between the front and the back of the show twice as wide. they were not paying extra for that space so i think they may as well have used it. i think the wall of white boards made it look a little uninviting. there were plenty of loo's and places to rest. the tannoy system was dreadfull! - 8/10

Layouts - With such a large exhibition its verry difficult to fill the hall with quality layouts but i really think they managed it this year. the standard of modelling was generally high and i cant think of a single layout that looked like it was there just to make up the numbers! one point i would like to make (and perhaps this is a discussion for another day and another thread) is whgat actually constitutes a layout? there seemed to be alot of this large scale very small alyouts with mabye 1 or 2 points. the modelling on these was often exceptional but to mee they are dioramas rather than layouts. i am not suggesting they dont have evry right to be there and they were very welcome. but to mee they just dont fit in with my idea of a "layout" - 8/10

Shirts - This winter was nothing like as cold as last year and i was expecting some pretty unpleasent moments but they just didnt happen. there were one or 2 coats that had obviously not been washed since the milennium but with that number of people you are bound to get 1 or 2. - 9/10

Backpacks - Oah dear! Now i dont mind a small pack for people to take their belongings home in but there were people there who looked like they were going on a camping holiday! at many shows this can be excused to an extent because there is nowhere else to leave your things but at warley there are facilities for left luggage. i was backpacked several times over the course of the weekend. -3/10

Trade support - Very good. I often have well founded concerns that the smaller traders are being squeezed at big shows like this. it has happened many times in tha past that a show gets bigger and they put up their prices and the smaller traders cant go leading to a lousey show. but this has been adressed buy the warley mrc and prices have been lowered and even invitations went out to smaller traders. this is to be commended. all the usual players were there. the hornby stand seemed smaller than usual. and i wish some of the intl stuff had been on show. but never mind. - 10/10

Now i dont know weather attendance was down but it seemed to be. there was more stand frontage this year but even so i think attendance was slightly down and perhaps the 2 factors together ment the crowding was not such a big problem this year.

There were no real gaping gaps in the line up of traders although it has to be said that fox transfers is sorely missed - 9/10

Bagains - They were pretty thinly spread but they were there to be had. most of the 100 Dynamis systems had gone and some people had lynched some of the bachmann stuff before the exhibition even opened on the saturday. but i dont think this os the reason people go to warley. they go to see the new products and to see the stands and layouts. there was a mehano thalys going for £50 on the sunday. now why in the name of all things holy didnt i buy it???? - 3/10

Peter

Now for the pictures on this occasion i cant blame my camera, but this was the first time i had used it and so the lack of quality is purly down to my lack of practice with it. (sorry!)

Photobucket is being very slow so these will have to wait a few minutes.
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QUOTE (dwb @ 4 Dec 2007, 21:08) <{POST_SNAPBACK}>You're not thinking of that eXcel place are you? Nigh on impossible to get to from west of London by any means.
David

That's the one - I agree that by road from some directions not easy, but I've always found the car parking & access when you get close far, far better than the NEC.
QUOTE That's the one - I agree that by road from some directions not easy, but I've always found the car parking & access when you get close far, far better than the NEC.

Correct me if I am wrong but car parking is more expensive at Excel. And there is only one way in and out. And are you seriously going to ask visitors to suffer the M25 and the M1 to Watford on a Saturday night when London Xmas shoppers and football fans are going home? I've been there, done it, and its a 2 hour crawl! And a lot of NEC model railway show visitors fly in using the airport. Those from Scotland and Ireland for example get flights for under £30 return and book a cheap hotel if stopping for 2 days. And the NEC has a direct national rail link. For total direct access the NEC is impossible to beat and this has to be a big factor when considering where to locate a national show that has 15000-20000 visitors over 2 days.

I agree that the "show within a hall" was not good for the atmosphere and if the truth be said neither were the wider isles this year. For all the complaints Warley get about overcrowding they got very few if any in the past about a lack of atmosphere. Having gone for the wider isles everybody is now saying the atmosphere was flat! It seems the exhibition organisers cannot win!


My personal preference is for a cosy atmospere becuase when you are nestled up to other vistors you get talking and its that banter that may have been lacking this year as a result of it being far too easy to circulate! However I am fairly tall and don't have the viewing issues that some have so what may be my preference may not suit everybody.

Just to add I was in the ticket booth selling tickets first thing Saturday and the situation there was absolutely desperate. Nobody in the ticket booths could hear what visitors were saying becuase of the background noise and it was very difficult for the ticket booth staff to give the warm welcome that they normally give when we were constantly apologising and asking vistors to speak up. To be honest wholly unacceptable from a vistor experience point of view and again the NEC with their experience should have made a better provison than they did. As a club it was the first time we were in this situation as normally the ticket booths are outside the hall. We will know for next time!

Happy modelling
Gary
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QUOTE (Gary @ 5 Dec 2007, 09:02) <{POST_SNAPBACK}>Correct me if I am wrong but car parking is more expensive at Excel. And there is only one way in and out. And are you seriously going to ask visitors to suffer the M25 and the M1 to Watford on a Saturday night when London Xmas shoppers and football fans are going home? I've been there, done it, and its a 2 hour crawl!

The last time I went to the Excel Centre the car parking and the catering seemed reasonable. There are always bottlenecks on any "Ring Road" be it the M25 or those hotch potch arrangements round Birmingham or Manchester. I was not suggesting that WMRC decamp to Excel because that would not happen - I was just really pointing out that there are others venues in the country. The only thing going for the NEC is that it is central & it does have a mainline station & a regional airport.
When I first arrived it did seem a smaller than usual but as soon as I found the usual problem that I had lost the things I had seen earlier I knew it was as big as usual! The wider aisles certainly improved things meaning you could get around much easier as you could pass between the crowds, yes it made it seem less busy but I think that was a real plus especially for families and people in wheelchairs. I helped a friend around in a wheelchair 10 years ago after an operation on his knee as we knew crutches would be useless and the wheelchair was nearly as bad.
On balance a good show with the scrum much less than usual.

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The only place a West Midlands club is going to stage a show is the West Midlands. (How do the club members working at the show get home to their beds?) In the absence of an "official" national event staged by a national body , which in theory could be moved to whereever in the country seemed appropriate, the reality is that each major region will have one really big show with national reach , staged by a local group , and one of these will emerge as the country's "premier" show

The one thing no-one has mentioned is cost. I don't know how much EXCEL costs, but I'm willing to bet that the cost per squ ft is going to be significantly higher than the terms Warley get out of the NEC. "Significantly higher" could mean anywhere from 25% to 300% more. A new facility in inner London is bound to cost more than hiring one of the NEC's part depreciated 70s tin sheds in the countryside outside Birmingham

I've never tried hiring a major London venue myself and I'm not likely to so I don't know the costs involved. But it's a fact that nobody has ever tried staging a big model railway exhibition at either Olympia or Earl's Court , or even mooted the idea. Wembley has been tried and very rapidly discarded - I did hear once that price might have been an issue. The Model Engineer Exhibition used to be at Olympia , but has moved to Ally Pally I believe , so presumably they couldn't afford Olympia .... Apprenently someone once looked at GMEX in Manchester for a show and the money they wanted was staggering

I'd be very surprised if EXCEL's charges are significantly less than their main competitors , Earls Court & Olympia . On another forum someone said that one of the main factors in the demise of the old London show was that the then venue (RHS Horticultural Halls) put the hire up by a factor of 2 or 3 and no economically viable replacement could be found

I don't know what Warley charge traders at the NEC or what Warners charge at Ally Pally (and I'm not sure I want to). But as traders both dbclass50 and pedromorgan would be very sensitive to the implications of a show trying to get traders to pay 50% higher charges than those currently being offered,allied to a 50% hike in the admission charges and a resulting sharp reduction in the gate- and my guess is that if you went to somewhere like Earls Court/Olympia/ EXCEL , that's the sort of extra cost that would be factored in. It's been a struggle getting small traders to London shows for 20 years and to judge by the list of traders at Reading instead of Warley, even Warley has some problems. York, using a racecourse in a provincial town, must have the lowest venue costs - and guess which show does best at attracting small traders...

Go to a much more expensive venue and the economics of a big show collapse. I get the impression the costs involved already make mounting a viable large model railway exhibition in London a bit of a struggle : a significant hike in venue costs and I reckon there would be no big show south of Coventry

In that sense car parking , access , facilities and the rest are irrelevant. The hobby simply couldn't afford to use those facilities. Britain has limited exhibition facilties, they are small, old, and expensive, and in view of the cost of land and political pressures against improving quality of life in the regions where most people live, it isnt going to get better

But the difficulties of getting about London do seem to be exaggerated . Ally Pally arguably has better rail links than the NEC (I've stood in a 4 car Voyager after the Clothes Show has tipped out and Coventry have played at home) and from all I've heard visitors to Ally Pally get home by road without much trouble . There's also an airport in Docklands and the DLR runs down the back of Excel . But as I say , that's irrelevant if the cost of the venue is prohibitive. Someone on another forum quoted

Gary
QUOTE I agree that the "show within a hall" was not good for the atmosphere and if the truth be said neither were the wider isles this year. For all the complaints Warley get about overcrowding they got very few if any in the past about a lack of atmosphere. Having gone for the wider isles everybody is now saying the atmosphere was flat! It seems the exhibition organisers cannot win!

So many of these things are trade-offs, sometimes awkward onesn, and not the simple improvements that outsiders like to claim. For my money , Warley actually called this one right - you probably lost more visitors through the perception of an unpleasant crush than you'll lose by a reduction in "buzz" in the hall. But it isn't a "win-win" situation

The one thing that might be done in terms of atmosphere is to take the show right back to the walls and not push it into the body of the hall with low screens
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the model engineering exhibiton certaintly used to be at olympia. idnt know if it still is?

Peter
Having visited the show last year on the Saturday I vowed never to go again. The number of visiters made it an unpleasant experience just hours of pushing and showing just to make your way round .I however decided to give it one more chance on went on the Sunday What a difference wide aisle and no pushing I thoughly enjoyed myself. For me viewing the layouts is only part of the fun ,I enjoy looking at the smaller trade stands and being able to buy scenic materials from the likes of International Models and other more difficult to find items that my local model shops can't stock.
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