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Hornby are presumably adherents to the rather dated idea of reactively 'defending our turf'; rather than what I see as preferable, competing by a strategy of offering an overall superior product range, without undue regard for competitor actions.
 

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If Hornby are such a 'dominant' presence in the UK model railway market, why do they even feel the need to 'defend their turf' so strongly? Maybe they are not so dominant as they would like us to believe?

David
 

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Discussion Starter · #23 ·
Simon Kohler said it in the prog, that every man and his dog is entering the model railway trade and I suppose cadcam and 3 d printing have made small batch production viable whilst they are also able to make fabulous livery printing so now there is no longer the annual single release of yesteryear and of course there are a myriad of specialist manufacturers that can then team up and support each other, I am no waiting on sonic models A5 for instance, we have foriegners like Heljan looking to UK outline OO models and so it goes on.

As a result marketing needs careful attention to supply the market with what it might want, and here the generation is coming to a change point, those of us who recall steam days of BR are getting older but again this group are 65 plus and it seems some steam enthusiasts who do not recall things as they were in 1962 (last big steam year) might like a pre grouping colourful scene.

As a result the market is getting well covered but there are still options and where a profit can be made Kohler has to keep an eye on, Montana has it seems no idea about this market provided by the likes of us but nothing wrong, she is right to try and get a new generation to take an interest.
 

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might like a pre grouping colourful scene.
I'm guessing the liveries were colourful to attract interest in their company rather than a rival's. ie drum up interest, which is what model railway companies need to do today for people who 'missed out' on model railways in their youths?

David
 

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I'm guessing the liveries were colourful to attract interest in their company rather than a rival's. ie drum up interest, which is what model railway companies need to do today for people who 'missed out' on model railways in their youths?

David
Haven't you noticed on the proper railways the liveries are really colourful. Even the old DMUs look interesting with their modern company liveries. When you see an aerial shot on Michael Portillo's program, you think I must have that as a model (well at least I do).
As for Montana and her idea, I thought it was good. I would have gone with the faces on the front rather than the stickers.
 

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If Hornby are such a 'dominant' presence in the UK model railway market, why do they even feel the need to 'defend their turf' so strongly? Maybe they are not so dominant as they would like us to believe?
There are multiple ways of assessing dominance, both as at present and emerging. Greatest mindshare of UK OO brands? Hornby have that. Most profitable? Don't know. Best return on investment? Don't know. Sustained growth in market share? Don't know. Strongest presence in the most rapidly expanding sector? Don't know.

Hornby are both advantaged by the past (UK mindshare) and likely also hampered by it (have to maintain the most extensive range to avoid alienating a well established customer base, which carries a cost; and quite possibly offers an unattractive margin). Quite a pool of competitors able to introduce whatever is most profitable today, with no perceived obligation to supply anything else whatsoever. (Bachmann too suffer a little from this, the only other 'complete RTR OO range': there's regular unhappiness that their comprehensive range of miniature tension locks aren't available as spares, to name one specific item. The one competitor for these items is Hornby, and not nearly as comprehensive a range on offer.)

I should think some of the above at least occupies a share of the Hornby board's attention; greasy pole, got to maintain height...
I'm guessing the (pre group) liveries were colourful to attract interest in their company rather than a rival's...
Much as Airlines today. See our smart, modern, well maintained equipment; suggesting the care we will take to make your journey with us swift , safe and comfortable. .

Haven't you noticed on the proper railways the liveries are really colourful...
...cheap and gaudy. The most recent livery that looked really something was the first GNER all over dark blue, applied to class 91 and mk4 sets. And they were the most comfortable to ride of all the BR designs, so the great exterior was matched by the passenger experience.
 

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Haven't you noticed on the proper railways the liveries are really colourful
As Kris had been talking of the inevitable demise of late stream / early diesel era enthusiasts who actually lived through it, the liveries I had in mind were those of the 50s and 60s - Brunswick green, BR blue ...
As for colourful modern loco wraps, here's a few from my European collection:
OBB 1216 'Leonardo'

Vectron - I have visited both Munich and Kufstein on holiday

Vectron commemorating the 150th Brenner Pass anniversary. I have driven the old pass several times.

OBB 1216


So the OBB/Roco collaboration on wrapping models is working on me ;)

David
 
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Discussion Starter · #29 ·
As another aside as electric 25kva string was put up some classes of loco had a yellow stripe on the cab like 48773 above, the only 8F to actually have this was 48773 I think it was at Northwich at this time but UKRail cannot confirm this it was at Carlisle in 1948 Kingmoor anyway it might have been working equipment trains for overhead lines perhaps, interested to know why and whether this was higher than the others for some reason ref the P2 construction.
 

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Discussion Starter · #30 ·
Latest program was mainly about Scalextric which my buddy had in the sixties so I did enjoy playing with that back then not so much about trains but a bit more of the guy with a model of Tetbury branch which goes back to my view do you have a fin e model with a trtain running through it or a model train with a bit of background and some scenery? clearly the chap with the branch line has done a fine job of an accurate rendition of the branch terminal but not for everyone perhaps.

So not much to report this week.
 

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... a bit more of the guy with a model of Tetbury branch which goes back to my view do you have a fine model with a train running through it or a model train with a bit of background and some scenery? ...
That was my take on the model railway content. Seen one GWR branchline, seen them all, and there's little to no operational potential. (I am at the other end of the spectrum, gotta be a mainline with time table operation of heavy and varied traffic with wide firebox traction; and I haven't bothered with scenery since my teenage epiphany; you can't operate it, so why bother?)
 

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Discussion Starter · #32 ·
Well as you know by now my railway is similar, 8 roundy's and lots of action including a 4 track main line and the scenery comes second, also to get the detail of Tetbury would be a massive job as my railway is about 4 times larger and double level to boot. Even so I can appreciate the effort of the owner and he's brave letting the kids play with it somewhat.
 

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Haven't you noticed on the proper railways the liveries are really colourful. Even the old DMUs look interesting with their modern company liveries. When you see an aerial shot on Michael Portillo's program, you think I must have that as a model (well at least I do).
As for Montana and her idea, I thought it was good. I would have gone with the faces on the front rather than the stickers.
Tend to agree. When I saw her present the Playtrains, even for the target market I thought it was a bit simple but when they demonstrated the independant running and sound, it was quite good. The target age has to be low since at age 5 I received a massive carton of s/h Triang Hornby with Scalefour track (my father had bought from a work colleague which was a thing in those days). I rapidly visualised the real thing with its Princess Elizabeth, red dock shunter (with headlight - woohoo!), Jinty and a load of Maroon and Crimson Cream coaches. The novelty of the Playtrains will generate the interest but they will soon want more realism
 

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So the OBB/Roco collaboration on wrapping models is working on me ;)

David
Agree David, I have several of these liveries, esp the Munich one which is stunning IMO. I really do need to buy a couple of large wall display cases and get them out of the boxes
 

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Discussion Starter · #35 ·
OK we had another episode and this one featured the Brisfit of WW1 vintage although they seemed to last quite well as they were quite fast, anyway this was a challenge to get the lower wing to hold firm in place looks a nice effort.

Railways featured a model of Bexhill i think it was but uncanny resemblence to Metcalfe town and then Eddy Izzard turned up to cover it in snow in a remake of a 1940 event.

The other item of interest was a steam maker strapped to a Lord Nelson loco and this seems quite effective although they stated that it ran out of water? at 2 mins of operation, still they look to be on the right lines as it was quite realistic also featured the main line exhibits they have with a swap over of a carriage
 
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