QUOTE (wiggy25 @ 2 Oct 2008, 04:33)
<{POST_SNAPBACK}>Snap!
Beat me to it!
We all knew it wouldn't be long, bloody shame though!
*** A Shame? - not really:
It is actually a blessing in disguise for modellers as often, probably quite inadvertently, customers were well and truly oversold or mis-advised, resulting in more problems for modellers with ZTC than with any other brand. Operating issues with ZTC layouts were as a result, also extremely common.
Initially under its original owners a decade ago it was a very good product but to me, since it lost its founding vision it saw no real technical advance and nothing other than attempts at patching of software problems and issues that shouldn't have been there in the first place. Yes... some new items happened but overall the product had not really advanced at its core for over a decade and in fact technically was simply no longer really competent for todays market.... as has been said before, latterly it became a Trabant at a Rolls Royce price.
The last owners certainly worked hard doing much of the show circuit, but in doing that they gained a double profit margin whilst losing all retailer support, a you can't run with the hare and hunt with the hounds in business....
To me Neils comment is a fond hope I suppose but couldn't be further from reality - money could not have fixed what disillusioned consumers & allowing software relativity to erode so far over ten years caused. I really don't think that ZTC could not ever have become a long term success ESU once it lost the vision of its creator...
ESU succeeds right now as it is a totally software driven product with a good human interface and because it was created with some vision and a plan to evolve as only a software based product can - ZTC was created based on a once stylish Physical design that would and did date and without a little continuous software genius to add new realisable reliable benefits from time to time could never have survived, as evolution demands that value increases over time - and value in digital is software driven.
So... a shame - No. Buried by other brands - No. Sad to see the loss of a British manufacturer - definately yes!
However blame is laid where it doesn't exist - a mirror would reveal the culprits immediately. It didn't acknowledge its weaknesses so was simply overtaken well and truly and failed to even seem to try to keep up. A once competent battleship lost in a sea full of nuclear subs & cruise missiles.
However I am in a way sad that its happened in that with foresight it could have been avoided... Even though I win the bet I made online some time ago!
Richard